They're all coming for tennis again
Luxury brands are falling in love with tennis again; Alcaraz has a rough start on clay
The moment we all focused on Rafael Nadal’s countdown to Roland-Garros, it suddenly turned into double duty as Carlos Alcaraz struggled to launch his clay mission. So should we be 1) worried or 2) very worried? In other news, it seems luxury brands have deemed tennis a premium asset, and you might be sleeping all wrong.
Side note: the Tennis Sweet Spot will be on the ground in Madrid later this month so you can look forward to even more content.