Get to know TSS and its Editor

I’m Carole, the editor of Tennis Sweet Spot (aka TSS), a newsletter about professional tennis on and off the court that lands directly in your inbox.

I’ve been working as a tennis writer for (already!) 18 years, covering the Tour for the written press but also as a broadcaster, both in French and in English. Traditional media or digital media, on the ground or in a newsroom, I’ve done it all.

I’m also the author of the book The Quest about Novak Djokovic’s historical win at Roland-Garros in 2016, written with the collaboration of Djokovic and his team, with also many other tennis insiders interviewed. I’ve also translated Maria Sharapova’s book “Unstoppable” for France.

I’ve been hitching to create something new in tennis for some time, and I believe a curated newsletter is the right format to launch now to provide a different kind of value to anyone interested in tennis. I’m also a huge newsletter reader and always love to see them pop up in my inbox every day or every week.

WHAT TO EXPECT

As the name says, the goal is to hit the tennis sweet spot: filtering the news from reliable sources (should be obvious but in this day and age…) to give you the most impactful stories and decrypting what’s happening in the professional tennis world. Cutting through the noise and keeping it all entertaining so you get the gist of it all. I aim to hit all these targets.

You can expect a curation of what’s happening in professional tennis on and off the court (results, business, training, culture, pop culture, powers that be, entertainment, lifestyle, and, of course, drama as there is rarely tennis-without-drama), as well as some original features.

You will be kept in the loop, whatever happens. At a time when the sport seems poised for a major shift, I believe there is also a need to curate and decrypt it all.

TSS also aims to become a place where tennis people from the whole spectrum come to share their thoughts, experiences, business ideas, and even training tips. Where we politely agree to disagree. Where we share the tea, the tips, and the recommendations about whatever might be useful for you, readers.

So subscribe to get full access to the newsletter and its archives.

As of now, free subscribers get a public post a week and access to the comments section and the chat.

Paid subscribers will get access to the archive (formerly free posts will turn paid after six months), bonus paid posts, Q&A sessions, and access to other types of content that I'll set up in the coming weeks and months. I’m trying to build something that can be a win-win for everybody. Paid subscribers also support my work so I can keep writing the stories that all the subscribers love and keep reporting on the ground.

I’ve also set up a Ko-Fi account for anyone looking for another way to support me.

For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app. Be part of a community of people who share your interests. Participate in the comments section or support this work with a subscription.



Here are some examples of my work in case you’re curious (and for some, in case you also speak French!):

Swiatek: “I want to use my impact well”

Iga Swiatek has made historical moves on the court, and now seems to be ready to also build an off-court brand that will get her voice out.

www.tennismajors.com/wta-tour-news/swiatek-on-business-and-bold-choices-i-want-to-use-my-impact-well-in-a-way-that-is-healthy-for-me-659319.html

“I would be happy if it might inspire other players to never give up”

As Andy Murray heads to Monte-Carlo for the first time since 2017, what does the fact that he’s competitive again, with a hip implant, show about his legacy?

www.tennismajors.com/atp/andy-murrays-legacy-i-would-be-happy-if-it-might-inspire-other-players-to-never-give-up-670092.html

Jamie Murray : “It just feels like it’s slowly going downhill”

Jamie Murray is the first to say doubles need to change to survive. But he would love to see the Tour show more care and attention to the product instead of setting it up for failure.

www.tennismajors.com/atp/jamie-murray-about-doubles-it-just-feels-like-its-slowly-going-downhill-745822.html

“I started to realise I should be proud of myself” - Qinwen Zheng

Finalist in Melbourne, Qinwen Zheng hopes for more but has understood she should still give herself some praise even when she misses the trophy

www.tennismajors.com/wta-tour-news/doha-qatar-total-open-wta-500-wta-tour-news/qatar-open-i-started-to-realise-i-should-be-proud-of-myself-qinwen-zheng-743418.html

Naomi Osaka’s coach, Wim Fissette: US Open and 2020 season

Is there a way to turn this rough 2020 season into a positive moment in Naomi Osaka’s career? That’s what Wim Fissette is trying to do, as he tells Tennis Majors.

www.tennismajors.com/wta-tour-news/wim-fissette-on-naomi-osaka-this-could-actually-be-a-very-important-time-for-her-career-279356.html

Tursunov: “I wasn’t hopping from one player to another, I wouldn’t do that”

Tursunov speaks exclusively to Carole Bouchard about his topsy-turvy year so far…

www.tennismajors.com/wta-tour-news/tursunov-i-wasnt-hopping-from-one-player-to-another-i-wouldnt-do-that-631908.html

Coaches, facing the weakness of their status, call for a union

Tennis coaches are coming to terms with how weak their safety net is, and so are calling for a change of status. A union could be the answer.

www.tennismajors.com/atp/coaches-facing-the-weakness-of-their-status-call-for-a-union-122416.html

Articles published by Sports Illustrated: https://www.si.com/tennis/2017/05/26/roland-garros-novak-djokovic-french-open
https://www.si.com/tennis/2016/05/13/andy-murray-impact-of-amelie-mauresmo-career-gender-equality-tennis

French articles published in Le Parisien and L’Equipe:

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Subscribe to Tennis Sweet Spot by Carole Bouchard

I've been covering professional tennis for two decades as a writer, broadcaster, and author. At TSS, I'll be your insider for the most impactful tennis stories on and off the court (results, features, interviews, business, fashion, culture).

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By @carolebouchard . I've been covering professional tennis for two decades as a writer, broadcaster, & author. I'll be your insider for the most impactful stories on and off the court (results, features, interviews, business, fashion, culture)